Bullsh*t!!! DAN's growth was fueled by the 90s boom in scuba diving...
K J - Recreational Diver/Pilot
January 30, 2003 at 20:17:30
According to DAN's letter to its members, "DAN's attention to its Mission has been the key element of its phenomenal growth over the past ten years." Am I the only one getting tired of these self-congratulatory lies.
DAN ignored its mission of "assisting divers no matter where they go diving". Instead, during the 90s they franchised the business (aka "non-profit") and ended up with a loose-knit and disorganized mess of independent DAN businesses all fighting with each other over the spoils of selling T-shirts and tags.