No surprise that Bikini Atoll Divers failed...
Rod D - Tech Diver / Welder
July 27, 2008 at 19:49:40
Obviously there were many factors that led to the demise of Bikini Atoll Divers. Some people point to increasing fuel costs but what really killed Bikini Atoll Divers was Jack Niedenthal's failure to properly manage and promote the operation. He squandered money on failing old media like Skin Diver because he never grasped how to effectively use the internet beyond the obligatory web site, which was marginal at best. And he never really understood how to communicate with anyone except the tiny tech diver demographic. In the end, Jack Niedenthal's failure to expand the market beyond tech divers (even sport fishers felt they weren't really wanted) was yet another death sentence for Bikini Atoll.